ONLINE PRESS RELEASES IN DIGITAL PUBLIC RELATIONS: A REVIEW OF AIRLINES' PRESS RELEASES

Çataldaş, İbrahim

Press releases are frequently utilized tools, typically prepared by public relations departments to notify the public and the press about important developments. Press releases are essential in public relations for announcing newsworthy items, such as product launches, quarterly earnings, mergers, or important updates. As in various fields, digitalization has changed and transformed some tools and methods in public relations. However, press releases, one of the oldest public relations tools, are still used by organizations' communication departments for the same purposes. Due to digitalization, press releases are now posted on businesses' websites and social media pages. This study analyzed the press releases published by the four airlines on their corporate websites. The primary...