The effects of technology acceptance and use behaviour on women’s entrepreneurship motivation factors

Özsungur, Fahri

Purpose The purpose of this paper is to determine the effects of factors affecting the acceptance and use of technology on the factors affecting women’s entrepreneurship motivation. Design/methodology/approach This study was conducted with 156 women entrepreneurs in Turkey in February 2019. A mixed method evaluation design has been adopted in the study. Findings The findings revealed that effort expectancy was negatively associated with behaviour intention and push factor and positively associated with pull factor. Performance expectancy was positively associated with balance factor, push factor and behaviour intention. Hedonic motivation was positively associated with behaviour intention and emotional factor. Behaviour intention was negatively associated with use behaviour. Facilitating c...