Artificial Intelligence in Digital Public Relations: A Delphi Study

Çataldaş, ibrahim

Digitalization has brought many new technologies. One of these technologies is artificial intelligence, which has started a new change process in public relations. Some digital public relations duties are currently being performed using artificial intelligence, but it is still unclear what role this technology will play in the field's future. In this study, artificial intelligence is discussed in the context of digital public relations. In this vein, the primary purpose of this study is to identify new technologies and trends that may affect the future transformation of public relations. According to the purpose of the study, expert opinions were used by applying the Delphi technique in the research part. The goal of the first round of this research, which consists of two rounds, was ...