TÜKETİM KÜLTÜRÜ BAĞLAMINDA INSTAGRAM KULLANIMI: FENOMENLER ÜZERİNE BİR İNCELEME
Rojda Dilan Özcan ARAÇ | Filiz BİLGİN ÜLKEN
Özet Sosyal medya platformlarının ara yüz özellikleri işletmelerin/markaların ürün ve hizmet tanıtımlarını gerçekleştirmesi doğrultusunda oldukça önemlidir. Çalışma temel olarak, günümüzde birçok kullanıcı tarafından aktif bir şekilde kullanılan Instagram platformu üzerinden, işletmelerin/markaların ürün ve hizmet tanıtımlarını daha geniş kitlelere duyurmak için, Instagram’ın gücü doğrultusunda Instagram fenomenleriyle gerçekleştirdikleri iş birliği sonucu Instagram fenomenlerinin kişisel hesaplarından yaptıkları ürün ve hizmet tanıtım paylaşımlarını tüketim kültürüyle ilişkisi bağlamında incelemeyi amaçlamaktadır. Nitel içerik analiz yöntemi kullanılarak gerçekleştirilen çalışmada, Instagram fenomenleri Danla Biliç ve Duygu Özaslan’ın ürün ve hizmet tanıtımlarını kişisel hesapl...
A Metaphorical Approach to Developing Behavior Within the Context of the Covid-19 Pandemic
Yegen, Ceren
Although the COVID-19 Pandemic is a global health crisis, it is an epidemic that re-regulates many areas of life and profession. This study focused on designs made by independent designers to protect and help protect people from disease. So, the relevant tendency is important in raising awareness and improving the desired behavior during the current COVID-19 pandemic. For this reason, the iconic designs of an independent designer in Turkey were examined to raise awareness at the point of the pandemic. Thus, it is aimed to understand the role of visuals in raising awareness and creating behavior. In the analysis, the semiotic analysis method was used. According to the analysis, it is seen that the examined visuals are quite remarkable often calling for protection from the new Coronavirus th...
Twitter's Role in Digital Democracy, Post-Truth, and Political Polarization
Yegen, Ceren
Although the presidential election in the United States of America (USA) in November 2020 took place under the shadow of the COVID-19 pandemic, it has become one of the important points in terms of digitalization and the agenda. Donald Trump, who lost the election to Joe Biden, challenged the results, and even refused to concede for some time. Joe Biden, who based his election campaign on democracy and diversity, took the oath of office as the 46th President of the United States on January 20, 2021. His inauguration ceremony was marked by a call for “unity”. The ceremony became the agenda of social media as well as traditional media, and users simultaneously shared posts reflecting their views and attitudes on social media platforms. Most of these posts (on Twitter) were made using the has...