Impact of Crowded Restaurant Perception on Affectivity and Behavioral Intentions

Th is research aims to assess the infl uence of restaurant customers' perceived crowdedness on their behavioral intentions. Th e data were collected via a questionnaire developed based on the literature. Obtained 459 questionnaires were analyzed using explanatory and confi rmatory factor analysis and structural equation modeling methods. It was determined that perception of human crowdedness impacted behavioral intentions in a positive manner, while the perception of spatial crowdedness had a negative infl uence. Th erefore, fi ndings show that perceived human crowdedness does not infl uence aff ectivity, whereas spatial crowdedness has a negative eff ect on it