During food consumption, tastes combine with retronasal odours to form flavour, which leads to a link so robust that retronasal odours can elicit taste sensations without concurrent taste stimulation. However, the cortical integration of these parallel sensory signals remains unclear. Here, we combine a flavour-binding paradigm and functional neuroimaging to test whether retronasal odorants evoke encoding patterns in the insula similar to those of their paired tastants. Healthy participants attend a familiarisation session with congruent sweet and savoury flavours followed by two functional MRI (Magnetic Resonance Imaging) sessions where they separately receive the constituent tastants and odorants. Multivariate pattern analysis reveal classification of retronasal odours within the insula,...