TURKEY'S BRAND VALUE AND COUNTRY IMAGE IN THE EYES OF AZERBAIJAN BEFORE AND AFTER THE RECENT AZERBAIJAN ARMENIA WAR

ERDOĞAN TARAKÇI, İNCİ

The concept of brand continues to show its function in different areas and increase its importance day by day. Especially in the intense global competition environment, branding has moved from the dimension of products to a dimension between cities and countries. A strong country brand reflects on the products produced by the country, on the other hand, it increases the reputation of the country and enables it to have more say in the international political arena and to become a centre of attraction for investors by increasing their income. In this study, it is aimed to be determined whether Turkey's brand value and country image in the eyes of the brother country Azerbaijan has been changed or not as a result of the support given to Azerbaijan by Turkey in the recent Azerbaijan-Armen...