Investigation of Consumer Behavior in terms of Seafood Consumption: Mersin Province Example

Sivri, Barbaros Hayrettin | Çiftçi, Nuray | Ayas, Deniz

between April-May 2017 on 1214 people in Akdeniz, Mezitli, Toroslar, and Yenişehir districts of Mersin province to determine consumer behaviors related to aquaculture products, taking into account gender, age, income, employment and education status and the number of people living at home. Data were analyzed by a series od chi-squared tests using SPSS 20 statistical package. Results of the present study revealed that 47% of people living in Mersin preferred red meat, 37.9% fowl meat, and 13.7% fish meat. Most consumed fish species by the survey participants were anchovy (24.7%), sea bream (23.3%), sea bass (20.4%), red mullet (11.2%), pilchard (7.4%), trout (4.9%), smelt (1.9%), mullet (1.7%) and other species (4.4%). Fish was consumed fresh by 94.3 % of the surveyors and that 45....