Do tourists' gastronomic experiences differ within the same geographical region? A comparative study of two Mediterranean destinations Turkey and Spain
Güler, Ozan | Benli, Sercan | Akdağ, Gürkan
Purpose – The purpose of this paper is to discover the common and differentiating food factors that affect tourists’ gastronomy satisfaction by comparing tourists’ gastronomic experiences at two culinary destinations in the Mediterranean region. Design/methodology/approach – A total of 396 usable questionnaires were collected using a convenience sampling method from Cordoba (Spain) and Hatay (Turkey). The data were analysed through descriptive and multivariate analysis methods, including frequency analysis, multiple independent samples t-tests, χ 2 analysis and multiple regression analyses. Findings – The results indicate that both of the destinations primarily attract existential type gastronomic tourists; however, they also attract recreational and diversionary types of tourist,...
Are we confident with our food: drivers affecting consumer’s food fraud avoidance behavior for milk and dairy products
Ayşe Şahin | Gizem Aydan | Arzu Seçer
Abstract Purpose – Food fraud presents serious threats to public health and the environment, compromising ethical standards and highlighting significant issues within the framework of the United Nations’ Sustainable Development Goals. This study aims to reveal the impact of consumers’ perceptions, awareness, values and information sharing within an integrated model on their behavior in avoiding fraudulent products. Design/methodology/approach – Primary data were collected through an online survey with a sample size of 400 individuals. Structural equation modeling was used to have a better understanding of factors influencing consumers’ avoidance behaviors regarding fraudulent milk and dairy products. Findings – Almost all consumers reported having heard of food fraud, with more than hal...