Conceptual Blending Theory: The Case of ‘Flying Bus’ from Turkish

Muhammet Fatih Adıgüzel

Theory (CIT) and Conceptual metaphor Theory (CMT), this study investigates the application of Conceptual Blending Theory to a Turkish scenario where a Turkish speaker conceptualises a dangerously speeding bus as flying and associates it with Turkish Airlines. The study emphasizes the role of conceptual blending in creating novel meanings online by integrating disparate conceptual elements, as well as highlighting the complementary nature of CIT and CMT in meaning construction. In our scenario, the speaker’s metaphoric utterance as a reaction to the overspeed of a bus was explained by the metaphor TOO FAST DRIVING IS FLYING, which inherits the superordinate metaphor FAST MOTION IS FLIGHT, which is entrenched in our cultural cognition. Through a conceptual blending ne...