Social Media, Digital Diplomacy and Diplomatic Crisis: The Case of Yisrael Katz’s X Shares
Yegen, Ceren
In today’s world, where digital diplomacy is gaining momentum via social media, the social media (X) posts of Yisrael Katz -the Israeli Foreign Minister of the time- targeting the President of the Republic of Türkiye, Recep Tayyip Erdoğan, attracted attention in 2024. While the relevant posts mediated a “digital” and diplomatic crisis, they also received reactions at various levels in domestic politics in Türkiye. Therefore, in this study, Katz’s visually supported tweets on Erdoğan via X were considered as “narratives” and subjected to semiotic analysis based on the “5 codes of narrative” stated by Roland Barthes. Thus, it was aimed to reveal the messages Yisrael Katz wanted to convey through signs. In addition, the study investigated the frequency of Katz’s posts on Erdoğan, and the prom...
A Metaphorical Approach to Developing Behavior Within the Context of the Covid-19 Pandemic
Yegen, Ceren
Although the COVID-19 Pandemic is a global health crisis, it is an epidemic that re-regulates many areas of life and profession. This study focused on designs made by independent designers to protect and help protect people from disease. So, the relevant tendency is important in raising awareness and improving the desired behavior during the current COVID-19 pandemic. For this reason, the iconic designs of an independent designer in Turkey were examined to raise awareness at the point of the pandemic. Thus, it is aimed to understand the role of visuals in raising awareness and creating behavior. In the analysis, the semiotic analysis method was used. According to the analysis, it is seen that the examined visuals are quite remarkable often calling for protection from the new Coronavirus th...