Technology transfer is an important way for enterprises to gain competitive advantage. For the customer satisfaction and profitability, the process after the decision is as important as the transfer itself. In technology transfer, which brings significant costs and risks for enterprises, these processes must be carried out in an adaptive manner and an appropriate strategy should be developed. Sustainable company strategies should be determined in terms of sustainability, profitability, adaptation to developing technology, and technology to be transferred to maintain competitiveness with regards to strategic management. Developed strategies to be open to change and improvement and assigning them to the enterprise and its environment are important for sustainability. In this study, the approach of adaptation to technology transfer strategy is discussed with the content analysis method and the theoretical and strategic approaches related to the research subject are examined. The basic information and suggestions for developing adaptive strategies on the basis of production strategies in technology transfer have been introduced. With this study, it is aimed to contribute to the literature about the importance of adaptation in the transfer process, strategy formation, and in-house information flow in technology transfer. The fact that the adaptation issue is not included in the technology transfer strategy literature reveals the importance of the study.