This study aims to identify the differences of businesses born in the period of COVID-19 from other companies operating in similar sectors in terms of organizational psychology and to determine the basic dimensions of organizational psychology and the factors of these dimensions. The study was conducted with a total of 48 businesses of the restaurant, cafe, retail, and virtual store established before March 2020 in Turkey, when the first cases of the COVID-19 emerge, and the businesses born after the pandemic operating in Adana in these sectors. According to the findings of the study, three basic dimensions that highlight organizational psychology in coding were determined: Internalization and perception in psychology, psychology management, reactivity. According to the findings obtained from the participants, the management factors affecting the organizational psychology of the enterprises established before the COVID-19 period were determined as employee and human resources management, innovation and entrepreneurship, intra-organizational and corporate compliance