In today's world, where technological developments and age-related consumption tendencies differ, entrepreneurship is a subject that needs to be investigated in the context of gerontology. Consumption behaviors are influenced by the effects of decreases due to aging on technology and the environment. In this chapter, where the effects of differentiation of consumption behaviors on entrepreneurship and its process are discussed, a new concept, gerontrepreneurship, is introduced. With this concept, the authors a new idea to gerontology in the context of entrepreneurship, elderly-technology interaction, and digital service innovations. In this chapter, the consumption processes of the elderly and their relations with the gerontrepreneurship process are explained, and recommendations are made.