Purpose - This paper offers an introduction and sets the stage for the theme issue. It describes the methodology used and highlights the articles that address the strategic question of how hospitality and tourism industries can minimize the effects of labor shortages by embracing advanced technologies. Design/methodology/approach - This special issue explores the potential of automation, artificial intelligence, robotics and advanced data analytics in mitigating staff shortages. Automation streamlines operations, AI enhances customer interactions, robotics reimagines service delivery and data analytics informs strategic decisions. The study addresses a strategic question by combining literature reviews, data analysis, expert insights from practitioners and practical solution recommendations. Findings - The theme issue presents research that explores how advanced technologies can be effectively utilized to mitigate labor shortages in the hospitality and tourism industries. Automation streamlines operations, AI enhances customer interactions, robotics reimagines service delivery and data analytics informs strategic decisions. However, successful integration of technology requires careful planning, training and ongoing maintenance to ensure a balance between technology and human interaction. By embracing these technologies, businesses can better cope with staffing deficits and position themselves for long-term success in a rapidly evolving environment. Originality/value - This special issue explores the ways in which advanced technologies, such as automation, AI and robotics, can be leveraged to alleviate the labor shortage crisis faced by the hospitality and tourism industries worldwide. From developed to developing countries, these industries are grappling with severe labor shortages, particularly in terms of skilled workers. The articles presented in this issue offer valuable insig