Purpose – The aim of this study is to examine in detail the impact of technological advancements on the
workforce within the tourism industry. Specifically, it seeks to understand the effects of information and
communication technologies (ICT), social media, the internet and websites, mobile technologies and other
technological developments on workforce dynamics, skill requirements and job descriptions. The research
intends to analyze how technological innovations are transforming the workforce and how these
transformations are influencing practices within the industry.
Design/methodology/approach – This study employs a comprehensive literature review to understand
the impact of technological innovations on the workforce in the tourism industry. The research aims to
conduct an in-depth examination of empirical data obtained from extensive databases in the fields of
technology and tourism and detail the effects of technological advancements on the workforce. Additionally, it
includes a general assessment of trends and transformation processes within the sector by synthesizing
findings from existing literature on the relationship between technology and workforce.
Findings –The results of the research reveal that technological innovations have fundamentally transformed
workforce dynamics and job descriptions.Developments in information technology have led to the automation
ofroutine tasks and the creation of high-skilled new job roles. Social media has contributed to the emergence of
new job roles and skillrequirements, while the internet and websites have altered digital marketing strategies.
Mobile technologies have increased the necessity for the workforce to develop mobile skills. Furthermore, big
data and artificial intelligence applications have enhanced the workforce’s data management and analysis
capabilities.
Originality/value – This study makes a significant contribution to understanding the impact of
technological innovations on the workforce in the tourism industry. The findings emphasize how
technological changes have altered skill requirements and job descriptions, highlighting the increased need
for continuous education and skill development.
Keywords Tourism, Tourism industry, Technological innovations,
Information and communication technology (ICT