A child-friendly tourism enterprise includes (1) physical facilities and services for children, and
(2) employees’ attitudes and behaviors that support children’s development and happy holiday
experience. In this study, we focus on the first pillar. This study aims to reveal the physical
facilities and services for children in hotels that appeal to the family market. The information
on the web pages of the top 24 family hotels that have been awarded in the family category by
TripAdvisor, a world-renowned travel review site in 2020 was subjected to content analysis.
Findings demonstrated that kids-related amenities in hotels are related to activity areas,
activities, baby equipment, room options, kids tab on website, price options, food and beverage
options, health and safety and room with toys. Based on the findings, suggestions were given to
hotel businesses that appeal to the family market on issues that should be considered in child
related practices and marketing communications.