The International Adana Orange Blossom Carnival, held in the Mediterranean Region of Turkey, has become a successful event that attracts
more attention every year. This study aims to identify the critical success factors of the carnival, its contributions to the city, and the requirements
for its sustainability from stakeholders’ perspectives. In this context, qualitative data were collected through interviews with 194 stakeholders.
Qualitative data were subjected to content analysis to determine the codes and categories. Chi-square tests were used to examine relationships
between the content analysis categories and stakeholder groups. Highlighting symbols specific to Adana and the diversity of activities were
determined as the success factors of the carnival. The stakeholders had some disagreements regarding various aspects of the carnival, but there
was consensus that it contributed to the city's economy, promotion, socio-cultural structure, and social cohesion. Strengthening cooperation
among all stakeholders was emphasized for the sustainability of the carnival.