This study examines the nature involvement and green consumption
values of nature photography tourists. A questionnaire, developed and based on the
literature, was used to collect data from the members of nature photography
associations located in Adana and Mersin, Turkey. A total of 277 usable responses
were obtained. Results suggested that attractiveness, identity expression and social
bonding were the main involvement reasons for nature photographers. Results also
suggested that there was a strong correlation between nature photography tourists‟
nature involvement and their green consumption values. Conclusions and
implications were drawn based on the findings.