Purpose – The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural
tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a
moderating effect on the relationship between their satisfaction and revisit intentions.
Design/methodology/approach – To collect data, an online survey was conducted for Turkish cultural
tourists (n = 563) inMay 2018, and the data were analysed with PROCESS by Hayes.
Findings – The study’s findings demonstrated that Turkish cultural tourists were high-level novelty
seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction
and short-term revisit intentions.
Originality/value – This study contributes to the literature by revealing the moderator effect of novelty
seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural
tourism, which has not been examined before.