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| Yazarlar | Yegen, Ceren |
| Kurum Dışı Yazarlar | Berger Arthur Asa |
| Tek Biçim Adres (URI) | https://hdl.handle.net/20.500.14114/9713 |
| Yayın Türü | Makale |
| Yayın Yılı | 2022 |
| DOI Adresi | https://doi.org/10.17829/turcom.1051964 |
| Yayıncı | Marmara Üniversitesi |
| Dergi Adı | Turkish Review of Communication Studies |
| Konu Başlıkları | Sağlık İletişimi Sosyal Medya Yeni Medya |
| İndekslenen Platformlar | Web of Science |
Although the COVID-19 Pandemic is a global health crisis, it is an epidemic that re-regulates many areas of life and profession. This study focused on designs made by independent designers to protect and help protect people from disease. So, the relevant tendency is important in raising awareness and improving the desired behavior during the current COVID-19 pandemic. For this reason, the iconic designs of an independent designer in Turkey were examined to raise awareness at the point of the pandemic. Thus, it is aimed to understand the role of visuals in raising awareness and creating behavior. In the analysis, the semiotic analysis method was used. According to the analysis, it is seen that the examined visuals are quite remarkable often calling for protection from the new Coronavirus through euphemism and often using metaphors. On the other hand, it may be thought that the visuals examined may not convince everyone to be careful and avoid exposure to the virus. In the study, a social network analysis was also conducted to understand the appearance and interaction status of the pandemic in social networks, and the networks ‘#evdekal’ (stay at home) and ‘#hayatevesigar’ (life fits into the home) on Twitter were examined. The results of the social network analysis show that the course of the pandemic did not arouse public reaction (in the scope of the analysis period). However, the fact that close connections cannot be established between different networks and the presence of the government party and the Minister of Health in the networks is also important in terms of public opinion and interaction.
- Fakülteler
- İletişim Fakültesi
- Gazetecilik Bölümü
- Bilişim ve Enformasyon Teknolojileri Anabilim Dalı
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Eser Adı dc.title |
A Metaphorical Approach to Developing Behavior Within the Context of the Covid-19 Pandemic |
|---|---|
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Yazarlar dc.contributor.author |
Yegen, Ceren |
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Kurum Dışı Yazarlar dc.contributor.other |
Berger Arthur Asa |
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Yayıncı dc.publisher |
Marmara Üniversitesi |
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Yayın Türü dc.type |
Makale |
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Özet dc.description.abstract |
Although the COVID-19 Pandemic is a global health crisis, it is an epidemic that re-regulates many areas of life and profession. This study focused on designs made by independent designers to protect and help protect people from disease. So, the relevant tendency is important in raising awareness and improving the desired behavior during the current COVID-19 pandemic. For this reason, the iconic designs of an independent designer in Turkey were examined to raise awareness at the point of the pandemic. Thus, it is aimed to understand the role of visuals in raising awareness and creating behavior. In the analysis, the semiotic analysis method was used. According to the analysis, it is seen that the examined visuals are quite remarkable often calling for protection from the new Coronavirus through euphemism and often using metaphors. On the other hand, it may be thought that the visuals examined may not convince everyone to be careful and avoid exposure to the virus. In the study, a social network analysis was also conducted to understand the appearance and interaction status of the pandemic in social networks, and the networks ‘#evdekal’ (stay at home) and ‘#hayatevesigar’ (life fits into the home) on Twitter were examined. The results of the social network analysis show that the course of the pandemic did not arouse public reaction (in the scope of the analysis period). However, the fact that close connections cannot be established between different networks and the presence of the government party and the Minister of Health in the networks is also important in terms of public opinion and interaction. |
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Kayıt Giriş Tarihi dc.date.accessioned |
2022-06-30 |
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Yayın Yılı dc.date.issued |
2022 |
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Açık Erișim Tarihi dc.date.available |
2026-01-30 |
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Dil dc.language.iso |
eng |
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Konu Başlıkları dc.subject |
Sağlık İletişimi |
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Konu Başlıkları dc.subject |
Sosyal Medya |
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Konu Başlıkları dc.subject |
Yeni Medya |
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Atıf İçin Künye dc.identifier.citation |
Yegen, C., & Berger, A. (2022). A Metaphorical Approach to Developing Behavior Within the Context of the Covid-19 Pandemic. Türkiye İletişim Araştırmaları Dergisi(40), 215-238. https://doi.org/10.17829/turcom.1051964 |
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Haklar dc.rights |
- |
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ISSN dc.identifier.issn |
2630-6220 |
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Sponsor Yayıncı dc.description.sponsorship |
- |
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İlk Sayfa dc.identifier.startpage |
215 |
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Son Sayfa dc.identifier.endpage |
238 |
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Dergi Adı dc.relation.journal |
Turkish Review of Communication Studies |
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Dergi Sayısı dc.identifier.issue |
40 |
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Dergi Cilt dc.identifier.volume |
- |
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Tek Biçim Adres (URI) dc.identifier.uri |
https://dergipark.org.tr/en/pub/turcom/article/1051964 |
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Tek Biçim Adres (URI) dc.identifier.uri |
https://hdl.handle.net/20.500.14114/9713 |
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DOI Numarası dc.identifier.doi |
https://doi.org/10.17829/turcom.1051964 |
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İndekslenen Platformlar dc.source.database |
Web of Science |
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