SUCCESS FACTORS, CONTRIBUTIONS AND SUSTAINABILITY REQUIREMENTS OF THE CARNIVALS: THE CASE OF INTERNATIONAL ADANA ORANGE BLOSSOM CARNIVAL

Yıldırım, Oya | Çakıcı, Abdulcelil

The International Adana Orange Blossom Carnival, held in the Mediterranean Region of Turkey, has become a successful event that attracts more attention every year. This study aims to identify the critical success factors of the carnival, its contributions to the city, and the requirements for its sustainability from stakeholders’ perspectives. In this context, qualitative data were collected through interviews with 194 stakeholders. Qualitative data were subjected to content analysis to determine the codes and categories. Chi-square tests were used to examine relationships between the content analysis categories and stakeholder groups. Highlighting symbols specific to Adana and the diversity of activities were determined as the success factors of the carnival. The stakeholders had som...