A Research To Determine The Expectations of Consumers From Halal Concept Hotel Operations In The Covid-19 Process

Akmaz, Abdullah | Kale, Anıl

Socio-economicchangesthatoccurredwiththeeffectofglobalizationnaturallyaffectedbusinessesas well.Undoubtedly,oneofthemostimportantofthesechangesistheformationofaconsumer-oriented structure instead of product and profit-oriented models with the increase in value given to the consumer. It is a very important necessity for businesses to determine the expectations of the consumers and to provide products and services accordingly and to produce solutions in accordance with the expectations. In the study, it was aimed to determine consumer expectations in halal concept hotel businesses after the Covid-19 pandemic process and to put forward suggestions on the subject. In this context, this study, which was carried out as a qualitative research, examined the consumer expectations, customer opinions...